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A video about using sub domains that's done pretty well

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  • A video about using sub domains that's done pretty well

    https://m.youtube.com/watch?v=CyfkjA...m2YcD0_Q1Q-7H6

    https://names.of.london/phrases.for.sale/

  • #2
    Thanks Phil. It's good to see someone taking a little different angle in selling new gtlds.
    .....

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    • #3
      It is an amazing idea..very very clever
      starting USD 1 Invest in premium new gTLD domains at Brands.International PM here or write at marek@brands.international

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      • #4
        Obviously it is limited to sub domains below the domain registrations they are the registrant of. It also remains to be seen whether three or four word phrases seperate with dots are widely attractive to marketers. I'm not aware of what they're planning to charge per phrase and I presume it will be variable pricing depending on the perceived attractiveness of a phrase.

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        • #5
          Very interesting....
          www.😅.ws

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          • #6
            This is exactly what i am searching
            Thanks

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          • #7
            Thanks to Phil for the shout-out, and thanks to all those for their +ve comments - we're just trying to do something different and inject a bit of imagination and creativity into the market. "We're like dot-COM, but we're not dot-COM" doesn't seem to me a great marketing message.

            To davidthornton : yes, we can only sell phrases where we own the last two words - i.e. new-GTLD name, but we have high hopes for ".for.sale", we also particularly like ".for.men", ".for.mon" and ".of.london"

            Mostly, pricing is variable, based on desirability - except for ".for.sale" which has flat pricing at $25/phrase for all except about 10 phrases. Our pricing is capped at $300 and very few make it that high. Mostly the phrases are also $25 or $55 depending on the last two words. ".of.london" has a lot of brand names in it, so starts at $55 - the more generic ones (which is most of them) start at $25.

            We were also recently featured in the Huffington Post - http://www.huffingtonpost.com/entry/...ushpmg00000004


            Any questions, please ask.

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            • #8
              Hi James,

              Congrats! Finally someone realized very interesting and promising idea.

              There are some questions that should be addressed for this idea to be successful.

              In your FAQ you call your subdomains "domain names" or "domains". Ordinary person would think of them as .com or any other second-level domain while they are not. What will happen with existing websites, if you decide to drop/sell your domains?

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              • #9
                Originally posted by kriss05 View Post
                Hi James,

                Congrats! Finally someone realized very interesting and promising idea.

                There are some questions that should be addressed for this idea to be successful.

                In your FAQ you call your subdomains "domain names" or "domains". Ordinary person would think of them as .com or any other second-level domain while they are not. What will happen with existing websites, if you decide to drop/sell your domains?
                Thanks Kriss - I'm glad you like the idea. I do too!


                Our second-level names are just as valid as domain names as any other - many ccTLDs use second level domains, like <name>.CO.UK (although they are now painfully switching to just dot-UK) - there are also many other second level registries about like "UK.COM", "GB.NET" etc. CentralNIC run a lot of them, as well as a lot of the new GTLD backend registries.

                Our domain names work like any other (dot-COM) domain name - in fact I think they can be a lot nicer as they can highlight the brand better - like "links.of.london" can have email "sales@links.of.london" and the web site http://links.of.london/ - it makes the "Links of London" brand stand out far more than that dot-London brand - IMHO

                Whereas having a domain ending dot-COM is just giving free advertising to somebody else's brand - in the case of dot-COM that's Verisign.

                linksoflondon.com to me highlights the dot-COM brand more than the brand of the domain owner.


                What happens of we drop or sell? Good question.

                Any existing subscription would represent a legal contract, so we (having taken payment) we would be obligated to see out the contract - so we would remain legally committed to keeping all sites going for as long as the owner is committed to them.

                At the end of the day, if the business is success, then there is no reason to abandon a domain, if its not a success then there is nobody around to care. Given the renewal costs on the domains we have, it would only take one or two subscribers on most of them to keep them ticking over.

                That's why we've avoided TLDs like dot-GAME which is asking the SAME money for NEW & RENEW - effectively they are RENTING domain names *not* SELLING them - unless they change that policy we will continue to avoid them and avoid any name with a high renewal cost (with the exception of "for.sale" which we have a lot of confidence in). Mostly we have paid higher upfront fees for premium names in exchange for lower renewal rates, specifically to ensure the long term viability of the business.

                I seem to remember seeing recently that this kind of massively premium renewal pricing was abandoned by one of the newGTLD operators.



                This is also why we're starting by pushing the http://phrases.for.sale/ brand - this effectively uses the name as a web forwarding service and, as such, it will probably be used for a shorter time (i.e. the duration of a promotion). We hope this will help give people confidence in the service while not exposing them to too much risk.


                FYI: For the last 10 years I was CTO at dot-IO and the anycast service http://www.cdns.net/ - so I know a lot about DNS and running a registry operation.



                James - http://www.linkedin.com/in/james-r-c-stevens

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                • #10
                  Thanks for the detailed response. Best of luck
                  .....

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                  • #11
                    Search box doesn't work on any of your sites....fyi...using FF here.


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                    • phrases.for.sale
                      phrases.for.sale commented
                      Editing a comment
                      thanks Chad - normally clicking the search edit box will take you to here - https://names.of.london/phrases.for.sale/search.xzx

                      if you enter any word in the edit box on that page, it should show you what phrases are yet to be registered ending in the word you entered.

                      I have FF 53.0 on Xubuntu and it all works OK, except the words do not appear in any of the edit boxes on the entire site! Must be something to do with using a Google font as it works fine in Chrome - I'll get that fixed.



                      James

                    • phrases.for.sale
                      phrases.for.sale commented
                      Editing a comment
                      that should be fixed now, please let me know if you are still having a problem, but it now works fine for me with FF 53.0 on Xubuntu


                      James

                  • #12
                    FYI: The http://phrases.for.sale site has a couple of videos

                    Introduction - https://www.youtube.com/watch?v=CyfkjA1vUIY (as as Phil posted)

                    Simple HowTo, using one of our phrases to promote an eBay store - ​https://www.youtube.com/watch?v=tNgjeh34T04

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